For our ‘Be here now’ midterm, we were working with the idea of data- data that is all around us, produced and generated every second, tracked and monetized, stored and distributed, analyzed and sold- the presence of data is overwhelming. Our first approach was to try and circumvent the ways in which data operates in today’s market economy. Our plan was to somehow make users take control of their data and realize a stake in the data currency economy. The idea is dear to our hearts but three weeks was too short a time to intelligently engage with this problem.
Our second approach, and one that led us to this project was channeling the data around us into something fun and useful. We thought of the one kind of data that everyone produces that is most in need of monitoring- energy consumption. Utili.tre is a physical manifestation of your energy consumption- in your backyard, on the subway station, or a community piazza. We envision Utili.tre as a living, breathing tree that is kept alive by the energy you save (figuratively-the mechanisms of the tree will be solar powered, after all this is about saving energy!). Each node feeds off of a particular type of consumption- gas, water or electricity. The more you save, the more your tree blooms!
Utili.tre could be customized for community use or individual use. It creates a direct sense of environmental impact by affecting immediate change in your surroundings- an experience whose lack leads many of us to ignore the world’s energy problems. Utili.tre is a simple yet elegant way to create awareness and empathy towards energy issues.